Conclusive was founded by Larry Vincent in 2022. He is a veteran marketing strategist, researcher, and author. Larry is an Associate Professor of the Practice of Marketing at the USC Marshall School of Business where he teaches deeply-waitlisted courses on product development, brand strategy, and customer insights and analysis. He received Golden Apple Awards in 2021 and 2023. He is the author of two award-winning books on brand strategy. Brand Real
was published by Harper Collins in 2012 and Legendary Brands
was published in 2002 by Dearborn Trade. The latter was translated into seven languages. Prior to founding Conclusive he served as the Chief Branding Officer of UTA for over a decade, and founded the agency’s Brand Studio, leading to numerous high-profile branding projects and industry acclaim. He has also led strategy teams for Siegel+Gale, Octagon, and Cabana Group. He began his career in brand management at The Walt Disney Company.
The Conclusive team scales up or down depending upon the breadth and complexity of the engagement. The team includes senior strategists, content specialists, project management professionals, as well as experts from the academic community who infuse research designs and strategic deliverables with the latest models and findings from published and peer-reviewed research.