A research-driven
marketing consultancy
designed for innovators
and challengers.


Custom research

Studies focused specifically on managing and developing brand equity, optimizing CRM, and supporting new product innovation.
Our research designs are informed by over three decades of deep experience developing research programs trusted by enterprises that require the most rigorous data analytics to validate mission-critical marketing decisions. From concept tests and discrete choice experiments to segmentation and equity studies, we do all of our research in-house, leveraging industry-leading data collection, sampling, and analysis platforms.

Brand and marketing strategy development for clients operating in STEM industries

Positioning and foundational brand platform development, brand architecture strategy, customer segmentation strategies, customer development programs, and pre and post-M&A brand evaluation.
Our clients are businesses and brands who rely on intangible assets (algorithms, molecules, reference designs, and other intellectual property) and operate in rapid-growth environments that require the senior-level experience critical for high-stakes, and often time-sensitive, strategy development.

Strategy Workshops

In addition to longer term engagements, we also help clients work through important marketing and branding challenges in structured half-day, full-day, and multi-day workshops.
All workshops include initial (or preliminary) research and discovery, workshop facilitation, and bespoke activities designed to engage clients in solving a discrete brand challenge.
Conclusive was founded by Larry Vincent in 2022. He is a veteran marketing strategist, researcher, and author. Larry is an Associate Professor of the Practice of Marketing at the USC Marshall School of Business where he teaches deeply-waitlisted courses on product development, brand strategy, and customer insights and analysis. He received Golden Apple Awards in 2021 and 2023. He is the author of two award-winning books on brand strategy. Brand Real was published by Harper Collins in 2012 and Legendary Brands was published in 2002 by Dearborn Trade. The latter was translated into seven languages. Prior to founding Conclusive he served as the Chief Branding Officer of UTA for over a decade, and founded the agency’s Brand Studio, leading to numerous high-profile branding projects and industry acclaim. He has also led strategy teams for Siegel+Gale, Octagon, and Cabana Group. He began his career in brand management at The Walt Disney Company.

The Conclusive team scales up or down depending upon the breadth and complexity of the engagement. The team includes senior strategists, content specialists, project management professionals, as well as experts from the academic community who infuse research designs and strategic deliverables with the latest models and findings from published and peer-reviewed research.
Data-driven strategic insights
We are proud of our decades of experience advising senior leaders at major brands. All of our insight and strategy work is informed by rigorous data collection and analysis—from rich, in-depth qualitative interviews to complex, custom-designed quantitative studies.
Validated by research
Our strong ties to the academic community along with our own proprietary research work provides clients with innovative thinking that has been battled-tested in peer-reviewed studies or proven in the results achieved at companies with similar challenges.
Activated by storytelling
We believe strategy is storytelling. Our client deliverables (from research reports to strategic plans) are infused with immersive narratives—narratives that can be easily shared and effectively leveraged to engage the people who drive business and creative outcomes.
Boston Scientific / BYD / Citrix / Guardant Health / Illumina / LegalZoom / Lithia Driveway / Mattel / Nikon / Qualcomm / Stem / VidCon / Walden Media
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